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About us

“We must become the change we want to see” Mahatma Gandhi (1869-1948)

Social & Environmental programs

Reuse, recycle and source responsibly

ECOdirect use 100% Renewable Energy in their office and warehouse.

We are very conscious of the waste generated in a standard office on a daily basis. Wherever possible we reuse first. If it cannot be reused by us we look to who could reuse it and so our empty tape rolls end up in childcare centres and local playgroups who use them for craft. If it can’t be reused we recycle. All paper and cardboard which is not reused is recycled. Any excess nappy boxes are used for collecting garden vegetation. The pallets used for the nappies are made from recycled woodchip and are sent to the local tip for recycling.

Wherever possible we use recycled paper/card for all our printing.

Giving back 

At ECOdirect we believe that it is our responsibility as a company to give back to the community in a way that will benefit the environment and that is why we donate a percentage of all nappy sales to the following charities:

tfl-logo-small.jpg For every box of Moltex eco nappies sold, ECOdirect make a donation to Trees For Life.  Trees For Life is a non-profit organization that works with the community to collect over 300kg of native seed with the aim of growing native seedlings to reseed over 500 km of cleared land annually. 


cn-logo-vertical-no-p-statement.jpgAll carbon emissions from the import of Moltex eco nappies are offset with Carbon Neutral.  Carbon Neutral is a not-for-profit offset provider.  Established in 2001 by Men of The Trees, Carbon Netural is recognised as a market leader in carbon management, offsetting and revegetation and has built a reputation as a trusted and experienced environmental partner.


bearcottage-small.jpgWe choose our brands carefully and look to forward thinking brands that give back to the environment and the community.   WOTNOT donates a percentage of all sales to Bear Cottage.  Bear Cottage is a children's hospice that was established in 2001.  Bear Cottage helps families cope with the impossible - to care for a child who has a life-limiting illness.


icon-co2-neutral-website-english.pngThe carbon emissions from this website and the users of the website have been neutralised by the building of new renewable energy sources, various CO2 reducing projects and by the purchase of certified CO2 offsets, which are cleared by the relevant government institutions.  For further information go to http://www.CO2neutralwebsite.net/crt/dispcust/c/2845/l/1

Our Story

sioned and sineadECOdirect was started by Sinead Roberts and Sioned Guard with the aim of offering Australian parents an environmentally and baby friendly nappy, Moltex Oko, not previously available on the Australian nappy market. As our customers grew to love the quality and eco credentials of the Moltex nappy they asked for complementary products of an equally high standard and with all natural ingredients. And so WOTNOT Naturals was born and continues to grow with the feedback and requests from our customers.

Our customers are a joy to deal with and a strong directional force behind everything we do.

We are passionate about honouring the following core values:

  • Loyalty to our customers, employees and suppliers
  • Excellence in all that we do
  • Listening to our customers and being flexible to their needs
  • Care and respect for the planet we will pass on

Our people

ECOdirect was started by two mums who had infants and were both pregnant with their second so a flexible work environment was always part of their philosophy. They have a fantastic team of part-time staff who job and time share so that they can spend more time with their families.